US-based the Fancy, a curation start-up backed by PPR, General Catalyst Partners and Allen & Company, raises $6m in equity funding,

The Fancy, a US-based curation website, has raised $6m, according to a regulatory filing. Backers include France-based luxury goods maker PPR, venture capital firm General Catalyst Partners and media-focused investment bank Allen & Company.

To date the company has rasied $44m in funding. Fancy previously raised $26m in October, before which it had raised $10m in a series B round, $6m in series A and $2m in angel financing. 

Last year the company announced a partnership with American Express to reward customers who linked their cards to their accounts on the site.