Itochu-Shokuhin has provided $23m to the media company known for its video recipe platform, Delish Kitchen.

Japan-based media and advertising company Every.TV raised ¥2.5bn ($23m) yesterday from diversified trading group Itochu’s liqueur and food wholesaler subsidiary Itochu-Shokuhin.

Founded in 2015, Every.TV operates Delish Kitchen, which provides more than 25,000 video recipes to more than 19 million users. Its other platforms Kalos, MamaDays and Timeline feature video clips across themes such as fashion, parenting, news and entertainment.

Every.TV has also entered into a strategic business alliance with Itochu-Shokuhin in order to support retailers, distributors and manufacturers in…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.