Everstring has raised $12m in series A funding for massive-scale data optimising from IDG, Lightspeed Venture Partners and Sequoia Capital.

US-based big data company EverString has received $12m in series A funding from investors including IDG Ventures, a corporate venturing subsidiary of publishing and data company IDG.

Venture capital firm Lightspeed Venture Partners led the round, which also included VC firm Sequoia Capital.

Everstring uses algorithms to mine company data and information found freely on the internet to curate marketing leads and find potential customers for business-to-business sales. The capital will be used to increase the hiring of data scientists…

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