Cox Enterprises, Groupe Arnault and Novel have achieved an exit as location analytics platform Euclid was acquired by WeWork for an undisclosed sum.

Euclid Analytics, a US-based spatial analytics platform backed by media group Cox Enterprises and telecommunications firm Novel Group, was acquired by co-working spaces provider WeWork on Thursday, according to TechCrunch.

Financial terms of the acquisition were not disclosed. Euclid’s 24 employees will remain with the company.

Founded in 2010, Euclid Analytics has developed analytics software that tracks the behaviour of customers in locations such as shopping centres and airports. WeWork said it would use the technology to gain clustered information…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.