Education has left behind the chalk blackboards for more interactive technology.

This technological change has encouraged established education providers, such as Houghton Mifflin Harcourt, Pearson, Bertelsmann, Educomp and Washington Post’s Kaplan to set up or invest in third-party entrepreneurs as rivals try to break into the media sub-sector.

Jason Palmer, head of Kaplan Ventures, which has completed four deals since the unit launched last year, said a number of non-traditional education companies, such as those from broader media groups News Corp and Bloomberg, and not-for-profit organisations, including Gates Foundation, were investing…