Baidu has come on board as an investor in the marketing personalisation technology provider, which received earlier funding from New York Times and ProSieBenSat.1.
Dynamic Yield, a US-based provider of personalised marketing technology, raised $22m in series C funding on Tuesday from investors including internet company Baidu.
The round was co-led by Vertex Ventures and ClalTech, and included Global Founders Capital, Bessemer Venture Partners (BVP), Marker and Innovation Endeavors. It boosted the company’s overall funding to approximately $34m.
Founded in 2011, Dynamic Yield has developed software that uses machine learning to build up a substantial picture of a prospective customer, allowing clients to direct…
