Mitsui has exited customer data platform developer Drawbridge, which was acquired by LinkedIn after raising a reported $70m in venture capital funding.
US-based customer data aggregation software provider Drawbridge was acquired by professional social network LinkedIn for an undisclosed amount on Tuesday, enabling diversified conglomerate Mitsui to exit.
Founded in 2011, Drawbridge offers a software platform that lets clients organise customer data from a variety of sources in order to create comprehensive profiles for each of their customers.
The platform exploits artificial intelligence and machine learning technology and is intended to help sales and marketing professionals target leads across a number of…
