The $27.5m round was led by PayU and included another of the e-commerce platform's existing investors, Info Edge Ventures, as well as Google.

PayU, the digital payment technology arm of Prosus, e-commerce and media group Naspers’ internet group subsidiary, has led a $27.5m series A round for India-based e-commerce platform developer DotPe.

The round included internet technology provider Google and Info Edge Ventures, the corporate venturing arm of classified listings operator Info Edge.

DotPe’s offline-to-online commerce platform operates as a digital showroom, allowing brick-and-mortar retailers to exhibit their stock to online browsers.

The company has signed up some 5 million merchants and will…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.