Adobe and Salesforce both returned to invest in a late-stage round that boosted the marketing software developer's overall funding to more than $90m.
US-based marketing software provider Demandbase raised $30m today in a late-stage round featuring software providers Adobe Systems and Salesforce.com.
Investment firm Sageview Capital led the round, which also included Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Scale Venture Partners and Sigma West.
Founded in 2005, Demandbase produces account-based marketing (ABM) software that helps businesses identify their key account holders and personalise their marketing towards them accordingly. It has now accumulated more than $90m in funding altogether.
Salesforce Ventures, enterprise software…
