Adobe has invested in another round raised by US-based B2B marketing and personalisation platform Demandbase, after investing in its $10m series C and $15m series D rounds.
Demandbase, the first targeting and personalisation platform for business-to-business marketing, has closed $15m in equity funding.
By combining adtech with common marketing technology solutions, Demandbase’s platform makes it possible for business-to-business marketers to serve advertisements to business audiences that can then personalise experiences in real-time on their websites.
Venture capital firm Greenspring Associates led the funding round, which also saw software company Adobe Systems reinvest along with Scale Venture Partners, SigmaWest, Altos Ventures and Costanoa Ventures. The new funding adds…
