Retail data analytics provider Trax increased its overall funding to $235m in a DC Thompson-backed round that valued it at almost $1bn.
Singapore-based retail analytics technology provider Trax closed a $125m funding round yesterday that was led by private equity firm Boyu Capital and backed by media company DC Thomson.
Founded in 2010, Trax supplies technology to retail store operators and consumer product brands that uses computer vision technology to process photographs taken of stores by mobile devices, in order to get a more precise idea of how a retailer’s displays are working.
The round, which boosted Trax’s total funding to $235m,…
