Customer visualisation platform mParticle picks up $35m

Sep 22, 2017 • Robert Lavine

The GV-backed customer data platform has raised new money in a Harmony Partners-led series C round that boosted its overall funding to nearly $74m.

Venture capital firm Harmony Partners led a $35m series C round for mParticle, a US-based customer relationship data software developer backed by internet and technology group Alphabet, on Wednesday.

VC firm Social Capital and Bain Capital Ventures, the VC branch of private equity firm Bain Capital, also participated in the round. They previously funded mParticle’s $17.5m series B round in October 2016.

Founded in 2013, mParticle has built a platform that enables marketers to combine all of their customer data…

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