French advertising technology company Criteo raises $250.6m on Nasdaq after twice upping its IPO price and closing higher still.

Criteo, a France-based advertising technology company backed by Softbank Capital, the corporate venturing unit of Japan-based Softbank Corporation, began trading on Nasdaq on 30 October.  Its initial public offering was priced at $31 per share, twice raised from prospective price ranges of $23-$26 per share and then $27-$29 per share.

The company sold 8.08 million shares, raising $250.6m and closing the first day of trading at $35.39 per share, at a valuation of over $2bn

Criteo specializes in performance display…