The creative content platform, which has been Shutterstock's Chinese distributor since 2014, also counts Dell and Hearst as investors.

Stock media content provider Shutterstock has provided $15m in funding for China-headquartered design-based content platform and commercial partner ZCool Network Technology.

ZCool operates an online platform with more than 4 million users, where designers and other creative people can share their content in order to access commercial opportunities. It has been Shutterstock’s exclusive Chinese distributor for image and video content since 2014.

Jon Oringer, Shutterstock’s founder and chief executive, said: “China is a strong market for creative content use in…

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