Corporate venturing is where venture capital firms were 15 years ago in terms of their marketing awareness.
The benefit of marketing venture capital (VC) has always been an enigma to many, but is relatively straightforward – to showcase the value of putting capital to work to help innovation prosper.
The ultimate goal is always the same: support entrepreneurs who are taking risks and putting their hearts and souls into work that will hopefully benefit millions of people.
The act of marketing a VC firm started when Kevin Fong, a partner at Mayfield Fund, hired me in…
