Access Industries was among the returning investors in a $75m round that brought marketing platform Yotpo’s overall funding to $176m.
US-based e-commerce marketing software developer Yotpo received $75m in series E funding on Tuesday from backers including conglomerate Access Industries.
Bessemer Venture Partners (BVP) led the round, which included fellow venture capital firms Hanaco and Vertex Ventures in addition to unnamed existing investors.
Yotpo provides cloud-based e-commerce marketing software that offers a single interface for tools such as user reviews, loyalty and referral schemes, text messaging campaigns and predictive consumer analytics.
The service integrates with third-party tools such social media…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
