The recommendation-based e-commerce platform is already backed by Tencent and plans to raise $200m or more at a $2.5bn+ valuation.
Xiaohongshu, a China-based e-commerce platform that counts internet group Tencent among its investors, has entered talks to raise at least $200m at a valuation of more than $2.5bn, Bloomberg reported today.
Founded in 2013 and also known as Little Red Book, Xiaohongshu runs an e-commerce platform that works similarly to the retail branch of social media company Pinterest.
The company allows users, most of which are young women, to post pictures of desired products which can be shared with others…
