The communications group has led the latest funding round by the emotional measurement company, which looks detect how people react emotionally using computers.
A unit of communications group WPP has led a $5.7m funding round for emotion measurement business Affectiva.
WPP’s consumer insight division, Kantar, was joined in the series B round by Myrian Capital.
Affectiva was set up in 2009 by US university Massachusetts Institute of Technology (MIT) scientists Rosalind Picard and Rana el Kaliouby, based on research from the MIT Media Lab.
Affectiva previously raised $2m in 2010, according to a Securities and Exchange Commission filing. This provides an estimate…
