Warner Brothers makes Uninterrupted investment

Dec 4, 2015 • Robert Lavine

The media group has invested $15.8m in the LeBron James-helmed sporting video content startup as part of a strategic partnership agreement.

Media and entertainment group Warner Brothers has invested $15.8m in Uninterrupted, a US-based sports-themed video content producer co-founded by basketball star LeBron James, The Hollywood Reporter stated on Wednesday.

Uninterrupted produces video content in the form of first-person shorts focused on famous athletes. The company was co-founded by James and his manager Maverick Carter, and the two had financed the startup themselves prior to Warners’ investment.

Warners and subsidiary Turner Sports provided the funding to Uninterrupted in order to form…

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