T. Rowe Price, which previously led the eyewear retailer's $100m round in 2015, has returned to lead a round that took its total funding to $290m.

Warby Parker, a US-based eyewear manufacturer backed by payment services provider American Express, raised $75m yesterday in a series E round led by asset management firm T. Rowe Price, Recode has reported.

Invesmtent manager Baillie Gifford also took part in the round, according to the New York Times. The round valued Warby Parker at $1.75bn, a person familiar with the matter told Recode.

Founded in 2010, Warby Parker operates an online store and a total of 65 brick-and-mortar shops where…

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