Pauldirekt has obtained funding as it looks to expand its customer base.

Germany-based online shopping club Pauldirekt has attracted an undisclosed sum, described as a ‘mid-seven figure’ sum from Vorwerk Direct Selling Ventures, the corporate venturing unit of Germany-based diversified corporation the Vorwerk Group, and Venturecapital.de. Venturecapital.de is the venture capital fund backed by banking consultancy firm Corporate Finance Partners (CFP) and Founders Investments.

Patrick Bosch, chief executive officer of Pauldirekt, said: "We have acquired two superb partners in Vorwerk Ventures and CFP. Their well-founded know-how and networks will help us…

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