Average life of a corporate venturing programme increased from 2.5 years to 3.8 years over the past decade as they become a recognised part of the innovation toolkit.
The quote “I know that half of my budget is wasted, but I’m not sure which half” was not uttered by a corporate venturer, nor by his or her chief executive but it perhaps should have been.
Depending on the side of the Atlantic, the well-known dictum is attributed to Lord Leverhulme, Unilever’s founder, or John Wanamaker, father of the modern department store, as they pondered the challenges associated with their advertising activities.
Nowadays, innovation is as critical to…
