The advertising search site bought by Google has received $30m in venture funding since its launch in 2007.

Google, a US-listed search engine, has bought Admeld, an advertising services provider backed by US media company Time Warner. Terms were undisclosed but AdMeld had a $400m valuation, according to news provider Wall Street Journal. 

Google had made a previous $150m to $200m offer in February last year, which was rejected.

AdMeld raised $15m in its series C round in August last year from Time Warner Investments and venture capital firms Norwest Venture Partners, Foundry Group and Spark Capital. This…

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