March issue editorial by James Mawson, editor-in-chief
Entrepreneur Elon Musk has a handy way of thinking about challenges, whether interplanetary exploration or building batteries and cars. In a 2012 interview, Musk said: “It is important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. We are doing this because it is like something else that was done or it is like what other people are doing – slight iterations on a theme. First principles is…
