IDG Ventures Boston, the corporate venturing unit of US-based publisher International Data Group before it became independent and renamed Flybridge, and venture capital firm General Catalyst Partners invested $13.75m in BzzAgent in 2006.
UK-based retailer Tesco has agreed to buy American marketing agency BzzAgent for a reported $60m.
IDG Ventures Boston, the corporate venturing unit of US-based publisher International Data Group before it became independent and renamed Flybridge, and venture capital firm General Catalyst Partners invested $13.75m in BzzAgent in 2006.
Tesco’s retail analysis subsidiary Dunnhumby will integrate with BzzAgent, which uses 800,000 people to promote products and services from companies, such as Procter & Gamble, Unilever, L’Oreal and Michelin.
Cowen and…
