After more than a decade of venture backing, Aprimo sells to Teradata for $525m.
Teradata, a New York-listed data analysis company, has agreed to buy Aprimo, an US-based provider of marketing software and services, for $525m.
Bill Godfrey, chief executive at Aprimo, said: "Our combined value proposition, Teradata’s powerful business analytics and Aprimo’s cloud-based integrated marketing software, comes at a time when marketers are consolidating and integrating their marketing teams and systems while demanding more strategic analytics and intelligence."
According to news provider Fortune, Aprimo has raised more than $50m since 1998 from venture…
