US publisher Harvard Business Review (HBR) rated reverse innovation as one of the 10 big ideas of the past decade as a result of an article it printed in October 2009 authored by US-listed industrial conglomerate General Electric (GE).
In the article, How GE Is Disrupting Itself, Jeffrey Immelt, then-executive chairman of GE, and Tuck School of Business academics Vijay Govindarajan (his chart pictured) and Chris Trimble argued that once products have proven themselves in emerging markets, they must be taken global in a process they called reverse innovation.
For a copy of the article, click here.
Reverse innovation is the opposite of the glocalisation approach – where companies develop products at home and then distribute them worldwide…
