The advertising platform developer has now raised $65m in total, having closed a Qualcomm Ventures-backed round in 2012.
SteelHouse, a US-based advertising software provider that counts mobile chip manufacturer Qualcomm as an investor, raised $49m on Friday in a funding round led by growth capital firm Mercato Partners.
The round, which included Staley Capital and Silicon Valley Bank, brought the company’s overall funding to approximately $65m since it was founded in 2009.
SteelHouse has built an advertising platform that helps marketers to manage and measure online, social and mobile advertising campaigns. It has manages some 40,000 campaigns altogether…
