The e-commerce loyalty platform has now raised approximately $85m in total, after Rakuten Capital co-led a round that will fund technology development.

Singapore-based consumer rewards platform developer ShopBack has received $45m in a funding round co-led by e-commerce firm Rakuten’s corporate venturing arm, Rakuten Capital, Vulcan Post reported today.

The round was led by EV Growth, venture capital firm East Ventures’ growth fund, and included EDBI, the VC branch of the Singaporean government’s Economic Development Board, and undisclosed existing investors.

Founded in 2014, ShopBack runs an online loyalty and rewards platform that gives customers cash rewards when they buy goods in online…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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