Henry Chesbrough, executive director of the Center for Open Innovation at the Haas School of Business in the US, says rather than services being the last thing in a value chain the model needs to be updated to create a services value web.
Henry Chesbrough, executive director of the Center for Open Innovation at the Haas School of Business in the US, has called on technology, or product, companies to develop services to escape a "commodity trap".
In a presentation on the Management Innovation Exchange forum hosted by consultant Gary Hamel, Chesbrough said rather than services being the last thing in a value chain the model needed to be updated to create a services value web (click here to see graphic).
The…
