Alibaba owns almost 9% of the Chinese social media influencer network, which has filed to go public in the US.
Ruhnn, a China-based backed social influencer network backed by e-commerce firm Alibaba, filed yesterday to raise up to $200m in an initial public offering on the Nasdaq Global Market.
Founded in 2016 as Hanyi E-Commerce, Ruhnn operates an ecosystem of influencers – popular online figures who leverage their social media presence to sell products – allowing marketers and brands to hire them to advertise on their behalf.
The company also offers its influencer clients training and support, and creates…
