Radius, which is backed by Salesforce, Comcast, BBVA and Amex, has merged with fellow B2B marketing software provider Leadspace.
Radius, a US-based marketing technology provider backed by corporates American Express, BBVA, Comcast and Salesforce, agreed on Monday to merge with Leadspace, a US-based developer of marketing audience management software.
Founded in 2009 as content aggregation platform Fwix, Radius has built an artificial intelligence-equipped software platform that sources data from business-to-business (B2B) applications to help marketers get insights into potential customers.
Leadspace has developed a platform that allows marketers to discover, model and manage data for B2B audiences. Its CEO,…
