The mobile marketing technology provider has now raised $13.5m altogether from investors also including Vodafone.
US-based mobile marketing technology developer Qualia Media closed a $5.5m series B round co-led by Verizon Ventures, the corporate venturing arm of mobile and broadband service provider Verizon Communications, on Tuesday.
Growth-stage venture capital firm S3 Ventures co-led the round, which followed last month’s merger between Qualia and BlueCava, also a marketing technology provider.
Qualia’s software-as-a-service technology tracks user behaviour on mobile devices, collecting intent-to-purchase cues which enable brands to target potential customers more directly.
The company intends to use…
