P&G cleans up with a decade of Connect+Develop
A decade after US-listed consumer goods maker Procter & Gamble (P&G) set about an upheaval of its culture by declaring it wanted half of all innovations to come from external sources, the goal has been withdrawn.
Instead, P&G has set a new target of having $3bn of revenues from new product innovations sourced from its open innovation programme, called Connect+Develop (C+D), each year within the next four to five years.
P&G has set the new goal in a bid…
