The social game developer will invest in growth-stage digital entertainment and consumer internet companies through its Playtika Growth Investments fund.
Israel-based social game developer Playtika launched a corporate venturing unit called Playtika Growth Investments yesterday and will invest up to $400m through the vehicle.
The fund will target domestic digital entertainment and consumer internet companies, particularly those with annual revenues of $10m or more with proven business models that are profitable or close to the break-even point.
Founded in 2010, Playtika develops immersive social games and claims to have been the first company to bring free-to-play casino-type games to social…
