PlaceIQ, which has KBS+ as an investor, has now raised more than $50m in total, securing $25m in a series D round funded by undisclosed backers.
PlaceIQ, a US-based consumer analytics platform backed by advertising agency KBS+, has received $25m in series D funding from undisclosed investors.
PlaceIQ combines location intelligence with behaviour analysis in a platform that uses information sourced from mobile devices to build up a detailed picture of a consumer that can be utilised for more effective marketing.
The funds sourced from the round will be used to strengthen PlaceIQ’s technology, including its foot traffic measurement system, Place Visit Rate.
KBS+ Ventures, which…
