The on-demand fitness company, reportedly backed by Grace Beauty at series A stage, has raised $120m in total, after securing $75m from private equity firm L Catterton.
Peloton, a US-based exercise class provider backed by consumer products supplier Grace Beauty, received $75m in funding from private equity firm L Catterton yesterday.
Founded in 2012, Peloton offers on-demand fitness classes that are filmed by the company in its specialist studio and delivered through a customised bike equipped with a high-definition touchscreen.
The product enables users to integrate group cycling classes into a home workout regime. The funding will go towards marketing, the opening of more Peloton showrooms across…
