Sea has contributed to a $31.6m round for Nox, the China-based developer of a programmatic advertising platform that aims to overcome regional differences.
China-based programmatic advertising technology developer Nox has received almost RMB200m ($31.6m) in series B funding from investors including online services provider Sea, 36kr reported on Tuesday.
The round also featured venture capital fund Everest Ventures and Y&R Capital. Nox has not publicly disclosed details of its earlier funding.
Nox has developed a programmatic advertising platform that helps China-based companies advertise in overseas markets, and international companies target consumers within China, helping them overcome local differences in user behaviour, media rules,…
