Gaurav Bhandari, managing director at Goldman Sachs, said: "The growing dependence on earned media requires robust marketing decision platforms capable of uncovering real time data on consumer messaging, engagement and share of voice."
Networked Insights, a US-based developer of a marketing decision platform using real-time data, has raised $20m in its series B round led by investment bank Goldman Sachs’s Asset Management division.
Founded in 2006, Networked Insights raised $10m in its extended A round from a group including venture capital firm Kegonsa Capital Partners.
Gaurav Bhandari, managing director at Goldman Sachs, said: "The growing dependence on earned media requires robust marketing decision platforms capable of uncovering real time data on consumer messaging,…
