Venture arm of Reed Elsevier helps high end advertising firm raise $13m.
Martini Media, an online ad agency specialising in high-end consumers, raised $13m on 7 December in a funding round featuring backers including Reed Elsevier Ventures, a division of the UK and Netherlands-based publishers.
The funding was led by San Francisco-based Granite Ventures with further participation from the Silicon Valley Bank and venture firm Venrock.
Founded in 2008, Martini uses a 1000+ network of lifestyle and business sites to target those with incomes over $100,000 – who in turn represent…
