The Chinese sportswear website's latest round reportedly takes it to $40m raised after it received backing from Acquity Group last year.

Ku Yun Dong, which runs the K121.com website, will receive $30m in a round of series-B funding, according to a report in Asian news provider Penn-Olson on Wednesday. The company has not revealed the identities of the investors involved.

The series A funding was completed over a year ago when the Acquity Group contributed $10m in September 2010, according to the report, which was sourced from Chinese language news site China Venture.

The Chinese sportswear e-retailer, the name of…

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