In-car commerce service has raised $5.5m in follow-on seed funding from investors including Kellogg's Eighteen94 Capital unit.

Cargo, the US-based operator of a commerce service for the ride hailing industry, has secured $5.5m in seed capital from investors including food producer Kellogg’s strategic investment arm, Eighteen94 Capital.

Venture capital firm CRCM Ventures and Techstars Ventures, the VC fund formed by accelerator operator Techstars, also participated in the round alongside undisclosed additional VC firms, according to VentureBeat.

Cargo runs an in-car brand promotion service that involves drivers supplying sample products or selling on premium items such as food,…

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