The fitness app has attracted investors including Bertelsmann Asia Investment to a series C round that will support the introduction of new features.

China-based fitness app developer Keep has raised $32m in a series C round featuring Bertelsmann Asia Investments, the local corporate venturing division of media company Bertelsmann, China Money Network reported yesterday.

The round was co-led by venture capital firms Morningside Ventures and GGV Capital.

Founded in February 2015, Keep operates a mobile app that provides a fitness program tailored to users’ indiviudal goals. Users can watch videos with instructions and share their progress with others to stay motivated.

Keep claims…

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