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KBS+P Ventures fund raised

Feb 19, 2011 • James Mawson

The first deal of KBS+P Ventures is YieldBot

US-based advertising agency Kirshenbaum Bond Senecal and Partners has started a corporate venturing unit to invest in ad technologies, mobile and design.

The first deal of KBS+P Ventures is YieldBot, an online analysis provider. Darren Herman (pictured), founder of Varick Media Management, is managing director of KBS+P Ventures, which will invest $50,000 to $200,000 per deal.

By email, Herman said: "Kbs+p Ventures is backed by MDC Partners (Nasdaq: MDCA) and kirshenbaum bond senecal & partners, a business transformation agency headquartered…

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