Rogers-backed loyalty scheme tool FiveStars has obtained $50m in series C capital from both new and returning backers, taking its overall funding to $105m.
Fivestars, the US-based customer relationship management service backed by telecommunications and media company Rogers Communications, raised $50m in series C funding on Friday.
The round was led by investment firm HarbourVest Partners and featured Lightspeed Venture Partners, Menlo Ventures and DCM Ventures.
Founded in 2010, FiveStars has created a loyalty app that allows consumers to collect points from purchases which they can then exchange for goods. The company claims its tool was responsible for more than 35 million customer visits…
