The IDG-backed on-demand massage service has closed its third funding round in just over a year and the second to be led by private equity firm Riverside.

Soothe, a US-based on-demand massage service provider backed by media company International Data Group, closed a $35m funding round led by private equity firm Riverside Company yesterday.

Founded in 2013, Soothe operates a service that is used to book licensed and vetted massage therapists for at-home massages the same day. It offers a variety of techniques including Swedish, deep tissue and couples massage.

The company, which is active in 22 North American cities, plans to use the funding to launch…

Subscribe to go deeper

GCV subscribers get access to all our proprietary data and deep-dive articles, as well as the global directory of CVC investors.



Not sure if you have a subscription?