Innovation. It's in the DNA at Procter & Gamble (P&G), the world's largest fast-moving consumer goods (FMCG) company.
Everything developed, made and sold is driven by a theme of continual innovation and improvement so it can serve customers better and keep ahead of the competition. A large part of the recent success of this top-five mostadmiredcompany in the world is that it wholeheartedly adopted an open innovation philosophy under the leadership of AG Lafley, former chairman and chief executive. Thanks to Lafley’s initiatives the company has launched, to great acclaim, brands such as Febreze and Swiffer. Open innovation…
