The corporate-backed venture firm plans to invest in up to 25 startups through Digital Consumer Innovators Program this year, providing up to $5m at a time.

IDG Ventures India, the local venture capital affiliate of US-based IT media company International Data Group, has set up a consumer-focused investment initiative, DealStreetAsia has reported.

Digital Consumer Innovators Program will target mobile-based e-commerce startups, digital media companies and internet-focused software developers, and IDG Ventures India expects to fund between 15 and 25 companies through it by the end of 2016.

Portfolio companies will receive between $500,000 and $1m from the firm at seed stage, and between $3m and $5m…

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