The series A round comes after the China-based company was founded two years ago.
A unit of US-based media group International Data Group and China-based private equity firm Mingly China have reportedly backed China-based search marketing company Baifendian Technology with $7.2m.
The pair invested in the company’s series A round and Baifendian was founded in July 2009, according to news provider Pacific Epoch, which cited a report in qq.com.
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