HSBC enters CustomerMatrix in $10.5m series B

Jan 29, 2016 • Robert Lavine

Cognitive computing technology provider CustomerMatrix took its total funding to almost $20m in a round led by financial services firm HSBC.

Financial services firm HSBC has made a strategic investment in US-based cognitive computing company CustomerMatrix, leading its $10.5m series B round.

The round, which included venture capital firms Aster Capital, Newfund and True Global Ventures, increased CustomerMatrix’s overall funding to $19.5m. Newfund and True Global took part in the round as existing investors.

CustomerMatrix has built a cognitive computing platform that recommends tailored actions for sales and support employees in real-time, ranking them and inserting them into existing workflows.

Remi…

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